SMS has an incredibly high open rate of 98%, compared to just 20-30% for emails. With consumers checking their messages within minutes of receiving them, SMS ensures your message reaches the right person at the right time.
90% of people read a text message within 3 minutes.
28% of younger consumers prefer texting over other communication channels.
Boosting Conversions
SMS is especially powerful for driving conversions, particularly with time-sensitive offers, flash sales, or abandoned cart reminders.
SMS conversion rates can reach as high as 25%.
E-commerce customers who opt-in for SMS promotions are 87% more likely to purchase.
SMS has a conversion rate that’s 4 times higher than email marketing.
Personalization for Stronger Connections
Personalizing your SMS campaigns can significantly enhance the customer experience, leading to higher engagement and retention.
91% of consumers are more likely to engage with personalized SMS offers.
60% of consumers prefer digital coupons over paper coupons.
Building Customer Loyalty
SMS marketing isn't just about driving immediate sales—it’s also an effective tool for fostering long-term loyalty.
64% of consumers want more delivery confirmation SMS messages.
58% of marketers see a noticeable impact on customer re-engagement and retention after using SMS marketing.